Business development (BD) is the creation of long-term value for an organization from customers, markets, and relationships.

Business development personnel are responsible for identifying potential prospects, that is customers via the use of prospecting skills and qualifying potential clients before channeling them off to the sales team to cultivate the relationship and seal the deal. This process is important in growing any company or business and keeping the company’s revenue going and creating long-term value. Many of the world’s greatest business ideas have come from the business development side of the table.

The business development professional training and certificate is a major boost and sure doorway for anyone seeking to work in any industry as a business leader. Job opportunities for business development professionals are endless.

For some persons, business development employment provides the doorway into top industries like oil and gas, real estate, or aviation and others before switching careers if they so desire. Moreso, anyone with a business degree will find this professional certification a career-boosting gem.

4 Days or (3 weekends)

Time: 10 am - 3 pm daily. Training frame is ergonomically friendly to make your training experience wholesome. We make learning easy and impactful.

Classes are scheduled weekly for a new batch all year round. Feel free to communicate with us and we will align you with our scheduled classes.


Yes! Available to those unable to attend classroom training is the online self-study training mode and the instructor led online (Zoom) training mode options.


  • 1. Business development overview and best practices:
  • Business development: definition and scope
  • Account analysis and qualification: an overview
  • The new landscape of account management and BD.
  • Understanding the buy-sell ladder model
  • Client classification: building an ideal client profile
  • Understanding and working the customer loyalty ladder
  • 2. Business planning process:

    Using the STAR business planning process:
    • Strategic analysis
    • Targets and goals
    • Reality check
    • Conducting customer surveys to identify  important service criteria
    • Preparing an account development plan
    • Building client chemistry with F.O.R.M.
  • 3. Redefining your processes for breakthrough results:

    • Reviewing the selling process
    • Functional product/service/company knowledge
    • Unique and distinctive selling points
    • The sales competitors analysis form
    • The value-added selling process
    • A simple framework for developing new business
    • Create and deploy weapons
    • Your best friend: the phone
    • Creating a client-centered code of conduct (DART model)
    • Designing and implementing key performance indicators
    • Creating a balanced scorecard (business performance audit)  
  • 4. Building and leading the business development team:

    • Stages in team formation
    • Building a high-performance team
    • Defining team roles
    • The team motivation mix
    • Management versus leadership
    • Practices of exemplary leaders (industry practices)
  • 5. Writing business proposals that sell:

    • Writing a typical business proposal
    • Formatting tips and tricks for winning proposals
    • The process of developing successful project proposals
    • Workshop: creating your own project proposal

N120,000 (Classroom Training) 

N105,000 (Online Self-study Training) 

N123,000 (Instructor-led Online Training)

Course fee takes care of everything about your registration, training, instructional materials, assessment, certification, (daily lunch for classroom mode of training).

The Business Development Course is open to anyone seeking to go into Business Development regardless of their educational background or field of study. 

To be a business development personnel, you will need strong skills in English, math, communication, and information technology, and having a beforehand experience in marketing, sales or business management is a plus.

We deliver training nation-wide as we provide varieties of training options regardless of distance and schedule. 

Lagos Training Center: 2nd Floor, Suite 315, 117  Shasha Road Road, Beside Mobil Filling Station, Akowonjo, Lagos.

Abuja Training Center: 2nd Floor, Othni Plaza, Nouakchott Street, Wuse Zone 1 by NDE Office, Abuja.

Budget Friendly and Flexible Payment Plan:

We offer you the convenience of paying in installments as you train with us.

We Are Internationally and Locally Accredited:

Absolute HSE Co. Ltd (HSE Training And Certification Institute)  is accredited by the World Safety Organisation (Special Consultative Status To The United Nations ECOSOC) in compliance with ISO/IEC 17024:2012 and International Accrediting Commission For Safety and Environmental Education Training (IACSEET). Certificates issued are recognised and accepted world-wide and ranks well amongst other safety certifications.

Excellent, Experienced and Dedicated Course Instructors: 

Our instructors fundamentally possess solid educational background, experience and teaching skills (plus continuing professional development) in the area of training they specialise in and are trained life coaches. Our instructors employ the best training method to ensure easy understanding and an enjoyable training session for you. 

Guidance and Access To Job/Internship Opportunities:

We will guide you throughout and even after the training to explore this fulfilling career path.


Most frequent questions and answers

Upon successful completion of this training program, you will be issued a globally recognised Business Development certificate of completion.

Organisations or companies that opt for the corporate training get awarded an endorsed certificate record of corporate training (attestation certificate) from HSE Training And Certification Institute at no extra cost.

Upon completion of your training/course and assessment, it takes about a week or a maximum of 2 weeks for your certificate(s) to be ready for pick up at our office. You will definitely get a notification from us once it is ready for pick up. 

If it is not convenient for you to pick up the hard copy of the certificate, you can request for soft copies to be sent to your email pending the time you are free to pick it up.  Or we could send your hard copy certificate via courier to your location but for a small fee.

It’s easy. All you have to do is: 

1. Fill the registration form to register. You can Register here

2. Pay the course fee by bank deposit, transfer or cheque in favour of: 

Absolute HSE Co. LTD; United Bank for Africa (UBA): 1024243451 

3. Send proof of payment and form to [email protected] or via whatsapp 0912-913-3030.

Join the class at training center or take the class online at your convenience. You can see details about our online mode of training here

Absolute HSE Co. Ltd (HSE Training and Certification Institute) is locally registered in Nigeria, West Africa with No RC – 1783161 and is adequately certified and accredited to provide training and globally recognised certifications. We have also invested a lot in partnership with top professional institutes across the globe.